Rich Media

All the right formats to achieve your campaign goals. Discover our Rich Media products below.

Pre-Roll: Rich Media Player

The rich media player turns a standard video ad into a high impact fully interactive brand platform that provides brands with guaranteed video completes & high volumes of quality traffic to their site.

Average user dwell time: 25s	FOC Creative Build
Available on CPM, CPCV, CPV & CPC	3% average CTR & 10% average engagement rate
Average Viewability: 90%	Video Completion (based on 30s): 75%
Cross Device Compatible	Build Time: 10 days design & build

Pre-Roll: InPlayer

The Inplayer pre-roll model offers interactive video placements with all engagement capabilities that are wrapped within the video player space.

Average user dwell time: 20s	FOC Creative Build
Available on CPM, CPCV, CPV & CPC	2% average CTR & 10% average engagement rate
Average Viewability: 90%	Video Completion (based on 30s): 75%
Cross Device Compatible	Build Time: 10 days design & build

Standard Pre-Roll

The standard pre-roll model offers a single video placement that can be clicked on to go to site.

Available on CPM, CPCV, CPV	1.5% average CTR
Cross Device Compatible

Page Scroller

The Page Scroller unit combines the skin & interscroller units to create a hybrid format that offers maximum SOV on page & avoids any risk of brand clashes with other high impact formats. The interscroller element comes into focus after 40% of the page has been scrolled linking seamlessly into the side panel elements.

Available on CPM, vCPM	FOC Creative Build
Average user dwell time: 40s	Average CTR%: 3%
Average Viewability: 93%	Video Completion (based on 30s): 60%
Cross Device Compatible	Build Time: 10 days design & build

Impact InPage

Hoopla offer an Impact InPage Format that is served in-text, when in view it expands to autoplay video. The video pushes the text apart so that the page content isn’t disrupted in any way.

Available on CPM, CPCV, CPV	FOC Creative Build
Average user dwell time: 20s	Average CTR: 2%
Average Engagement Rate: 10%	Video Completion (based on 30s): 65%
Cross Device Compatible	Build Time: 10 days design & build

Page Frame

The Page Frame unit offers impact branding that ensures messaging does not go unnoticed. It can run as static, flash or with video & is available on desktop as well as tablet.

Available on CPM, vCPM	FOC Creative Build
Average user dwell time: 30s	Average CTR%: 2%
Average Viewability: 95%	Video Completion (based on 30s): 40%
Cross Device Compatible	Build Time: 10 days design & build

Page Takeover

The Takeover unit opens out as a full screen creative on page load allowing for high impact messaging & enticing visuals.

Available on CPM, CPCV, CPV	FOC Creative Build
Average CTR: 2%	Cross Device Compatible
Build Time: 10 days design & build

Expand Unit

The expandable display unit expands from any display unit to a larger creative unit that can contain video & other engagement opportunities.

Available on CPM, vCPM, CPE	FOC Creative Build
Average Engagement rate: 8%	Average CTR%: 0.4%
Available programmatically	Cross Device Compatible
Build Time: 10 days design & build