Playable Ads

Our game units can be built completely custom from scratch or working back to a pre-existing game template.

This is a great way to captivate users with highly engaging brand experiences that see high dwell times in excess of 60s & can be bought on a Cost Per Play to ensure the brand only plays for engaged users.

Available on CPM, CPP

FOC Creative Build

Cross Device Compatible

Average dwell time: 60s

Avg. Completion Rate: 60%

Average Viewability: 95%

Exciting results

Starbucks saw a game play to impression rate of 91%, with 53% converting to voucher downloads.

Using Hoopla’s production team a custom game was built & delivered on a Cost Per Game Play buy metric, ensuring a guaranteed volume of game plays. The unit offered users the opportunity to access a discount code based on achieving a game score of over 30 points which could be redeemed in partner stores.

Build Time

Casual mini-games take 15-20 working days for design & build. A minimum of 10 working days is required for build from approved storyboards. More complex games may require more lead time.


Custom mini-games can be delivered in a variety of formats across Desktop, Tablet and Mobile. We can also utilise gyro capabilities by allowing users to control the game by swiping, shaking and tilting their device.

Send us a brief or get in touch with our team today