Last Modified: 09.08.2020


Hoopla Digital is committed to ensuring your online privacy is protected, offering you transparency and control over the personal data we may collect and use when you visit our site and others within our wider network of partner sites.
We want you to be familiar with how we collect and use information from and about you. This Privacy Policy describes our practices in connection with data collected across websites, mobile sites and applications (“apps”). 

As set forth in our Terms of Use Hoopla Digital services are for a general audience, and do not collect personal data from children under 13 years of age. 

This Privacy Policy and our Cookie Policy sets out how we comply with all applicable privacy laws 

Hoopla Digital may modify this Privacy Policy from time to time. Any changes to this Privacy Policy will become effective when we make the revised Privacy Policy available on the site. Please check the “last modified” date at the top of the page to see when this content was last updated.



Hoopla Digital Ltd is an online publisher network that represents third party websites in the sale of their advertising inventory. Hoopla Digital specialises in online video, audio, display, performance and branded advertising solutions.

We can be contacted at

Ugli Campus,

56 Wood Lane,


W12 7SB



In order for Hoopla Digital to provide our services and display advertising on our partner websites we may collect certain information from you. This data helps us to perform a number of essential functions such as;

​Limit the number of times you see the same ad,

Authenticate your access to certain features of our Service(s), such as ensuring you see only geographically relevant ads,

Serve ads in a sequential manner (such as a progressive story told via the ads you see),

Measure and analyse the effectiveness and relevancy of our products, services and advertising campaigns,

Ensure our advertising campaigns are displayed only within brand safe environments,

Measure if our ads are viewable to users,

Support and troubleshoot the Service(s) to optimise the functionality across website and mobile app experiences

Unless the advertising and / or partner websites are targeted towards users 13 years and under, we may also use this data to tailor and enhance your online experience and deliver ads that we believe are more relevant to you and your interests. For example, if you have visited one of our sports focused partner sites, or interacted with one of our sports focused ads, we may display sports related ads to you when you visit other sites within our network in the future.

We may also request and collect your email address in order to send you materials related to the ads you have interacted with, such as money off e-vouchers to which you have specifically requested and consented to receive. In these instances, we request minimal data from you, such as your email address, solely for the purpose of sending you the e-voucher. Once the requested material has been sent to you, your data is immediately deleted from our systems.

In order for us to process your data, you normally will have already consented to data processing by accepting cookies or similar technologies from one of our partner sites.

We and our publisher partners and advertising clients also have a legitimate interest to display our products and advertising to you, which does not conflict with your legal rights, as advertising keeps many of the websites and services you use free of charge.

You can change your preferences in relation to the personal data we and our partners collect at any time as set out in Section 8 below.



Hoopla Digital collects data from you when you access and interact with our site, service(s), our partner sites and advertising campaigns. This data comprises device and browser specific data such as IP address, browser type, OS type, unique device identifier and cookie IDs. 

For more information on cookies, please visit our Cookie Policy

We do not collect any personally identifiable data, such as name, address, email address etc, unless this is specifically requested by you in order to receive materials related to the ads you have interacted with, such as money off e-vouchers. In these instances, we request minimal data from you, such as your email address, solely for the purpose of sending you the materials.

We also do not collect or process personal data or create data segments from children under 13 years of age or any special category personal data, which includes, but is not limited to, religious, political or genetic information.  

We also use third party advertising companies to serve advertisements across our partner sites. These third parties may also use non-personally identifiable information to provide advertisements that may be of interest to you.



We will retain your information for no longer than is necessary to fulfil the purposes outlined in this Privacy Policy, which is limited to a maximum of than 13 months. In the case that you have supplied us with your email address to receive advertising related materials, such as e-vouchers, this data is deleted immediately after the email has been sent to you.



In order to perform the functions listed in Section 3 we utilise a number of technology partners as set out below, who securely collect, receive or use data, which may include personal data, on our behalf, in accordance with all applicable data laws and standards;

Google Ad Manager 360: We use Google Ad Manager 360 (GAM) as our adserver (the system that displays the advertising campaigns on our partner sites). GAM collects and processes various types of data to serve and measure our advertising campaigns.

Google Analytics: We use Google Analytics across our site to measure our site traffic and trends.

Click here for more information on how Google uses the data it collects.
Click here for more information on Google’s privacy policies.

Visual DNA: We use VisualDNA to collect information regarding the types of users on our partner sites. This allows us to gain aggregated insight into the various audience groups each site reaches (such as sports enthusiasts, movie fans etc) to ensure we can serve the most relevant advertising campaigns across each site. However, In the event that our partner sites are targeted towards children 13 years and under Visual DNA is not deployed across the site or any campaigns associated with such sites.
For more information on Visual DNA’s data processes activities, please click here 

Integral Ad Science: We use Integral Ad Science to track the delivery of our advertising campaigns to ensure they are served in brand safe environments and are viewable to site users. An example of brand safety would be ensuring advertising for alcohol brands is not displayed on automotive or youth content.
For more information on Integral Ad Science’s data processing, please visit their privacy policy here


AdBox Digital: We use Adbox Digital to host and measure our advertising campaigns.
For more information on Adbox Digital’s data processing activities, please click here


Amazon AWS: We use Amazon’s AWS services to host our advertising creatives, API, database, js library, store audio files and provide our text to speech functionality.  
For more information on Amazon AWS data privacy policies, please click here


BridTV: We use BridTV to serve video content and ads across several of our partner sites.
For more information on BridTV’s’s privacy policy, please click here

We use GeoEdge’s Protection tool to detect and block potentially malicious ads from serving across our partner sites.
For more information on GeoEdge’s privacy policy, please click here

We use Confiant’s Security tool to detect and block potentially malicious ads from serving across our partner sites.
For more information on GeoEdge’s privacy policy, please click here

We also work with the additional partners listed below;

Appetite Creative
District M
EMX (bRealtime)
Index Exchange
Sublime Skinz
The Rubicon Project

In addition to the partners listed above, we also provide data to our advertiser and publisher partners in the form of aggregated campaign and product reports. These reports contain no personal data and are simply a summary of the number of ads and interactions we have recorded against our campaigns and products.

There may be instances when Hoopla Digital may disclose your information , including situations where Hoopla Digital has a good faith belief that such disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of Hoopla Digital, our Hoopla Digital Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the Hoopla Digital or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.


In accordance with the GDPR, you have the rights listed below in relation to data we process about you;

    • The right to access this data
    • The right to rectify any inaccurate or incomplete data
    • The right to erasure
    • The right to restrict the processing of your data
    • The right to data portability, to move your data to another service
    • The right to object to the processing of your data


  • Rights related to automated decision making, including profiling



You can alter your preferences with respect to the processing of your personal information by managing your privacy settings via the following links (depending on which browser you are using);





To control the ads you see from Google, please click here

To opt out of VisualDNA targeting, please click here

For more information about third-party advertising entities that use cookies and similar technologies to serve interest-based ads, see, and to opt-out of such ad networks’ and services’ advertising practices, visit or

Please note that opting out of third party targeting or advertising cookies does not necessarily mean that you will not see advertising on third party websites, only that this advertising will not be targeted to your interests.

When you manage your data preferences in the ways described above a cookie will be set in your browser to remember your choices. As such these preferences are browser and device specific. If you clear your cookies or use a different web browser or new device you will need to repeat the process to ensure your preferences are adhered to on your new browser/device. If you decide not to accept cookies from a site, it is possible that in addition to not receiving personalised ads, some other functionalities and content on that site might not work.


Linked Services. Hoopla Digital’s services may also be linked to sites operated by unaffiliated companies (from both inside and outside Hoopla Digital), and may carry advertisements or offer content, functionality, games, newsletters, contests or applications developed and maintained by unaffiliated companies. Hoopla Digital is not responsible for the privacy practices of unaffiliated companies, and once you leave the Hoopla Digital site or click an advertisement you should check the applicable privacy policy of the other service.

If what you read above doesn’t answer all your questions or you have any other queries, please do get in touch with us directly at

If you have any issues relating to the way we use your personal information, you have a right to complain to the Supervisory Authority in your country (in the UK this is the Information Commissioner’s Office (ICO):