Rich Media


All the right formats to achieve your campaign goals. Discover our Rich Media products below.

Pre-Roll: Rich Media Player

The rich media player turns a standard video ad into a high impact fully interactive brand platform that provides brands with guaranteed video completes & high volumes of quality traffic to their site.

  • Average user dwell time: 25s
  • FOC Creative Build
  • Available on CPM, CPCV, CPV & CPC
  • 3% average CTR & 10% average engagement rate
  • Average Viewability: 90%
  • Video Completion (based on 30s): 75%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Pre-Roll: InPlayer

The Inplayer pre-roll model offers interactive video placements with all engagement capabilities that are wrapped within the video player space.

  • Average user dwell time: 20s
  • FOC Creative Build
  • Available on CPM, CPCV, CPV & CPC
  • 2% average CTR & 10% average engagement rate
  • Average Viewability: 90%
  • Video Completion (based on 30s): 75%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Standard Pre-Roll

The standard pre-roll model offers a single video placement that can be clicked on to go to site.

  • Available on CPM, CPCV, CPV
  • 1.5% average CTR
  • Cross Device Compatible

Page Scroller

The Page Scroller unit combines the skin & interscroller units to create a hybrid format that offers maximum SOV on page & avoids any risk of brand clashes with other high impact formats. The interscroller element comes into focus after 40% of the page has been scrolled linking seamlessly into the side panel elements.

  • Available on CPM, vCPM
  • FOC Creative Build
  • Average user dwell time: 40s
  • Average CTR%: 3%
  • Average Viewability: 93%
  • Video Completion (based on 30s): 60%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Impact InPage

Hoopla offer an Impact InPage Format that is served in-text, when in view it expands to autoplay video. The video pushes the text apart so that the page content isn’t disrupted in any way.

  • Available on CPM, CPCV, CPV
  • FOC Creative Build
  • Average user dwell time: 20s
  • Average CTR: 2%
  • Average Engagement Rate: 10%
  • Video Completion (based on 30s): 65%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Page Frame

The Page Frame unit offers impact branding that ensures messaging does not go unnoticed. It can run as static, flash or with video & is available on desktop as well as tablet.

  • Available on CPM, vCPM
  • FOC Creative Build
  • Average user dwell time: 30s
  • Average CTR%: 2%
  • Average Viewability: 95%
  • Video Completion (based on 30s): 40%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Page Takeover

The Takeover unit opens out as a full screen creative on page load allowing for high impact messaging & enticing visuals.

  • Available on CPM, CPCV, CPV
  • FOC Creative Build
  • Average CTR: 2%
  • Cross Device Compatible
  • Build Time: 10 days design & build

Expand Unit

The expandable display unit expands from any display unit to a larger creative unit that can contain video & other engagement opportunities.

  • Available on CPM, vCPM, CPE
  • FOC Creative Build
  • Average Engagement rate: 8%
  • Average CTR%: 0.4%
  • Available programmatically
  • Cross Device Compatible
  • Build Time: 10 days design & build

IAB Formats

We offer all types of traffic drivers and standard display sizes for CTR-led campaigns.

  • Available on CPC & vCPC
  • FOC Creative Build
  • Average CTR: 0.2%
  • Cross Device Compatible
  • Build Time: 5 days design & build

Send us a brief or get in touch with our team today