HooplAR+
Augmented Reality Advertising
Real-world experiences
Bring the world around you to life by transforming artwork, brand logos, packaging, posters & much much more into interactive brand experiences without the need to download an app.
6 Degrees of Freedom
Units are built with 6 Degrees of Freedom meaning users can move around objects with their scale & sizing remaining exactly as it would with a real world object.
Interactive control
Users can engage with objects through tap/swipe/drag/tilt/shake movements to trigger different interactive elements.
Cost Per Camera Access
The user must give camera access permission before the AR engagement can begin, ensuring brands are getting high quality users that are there intentionally & not as a result of accidental clicks.
OOH Delivery
Units can be built or repurposed for OOH, Print or owned media delivery giving the brand an owned asset that can be distributed as a web link within QR codes or NFC tags.
Browser friendly
Creative is delivered into a web browser that opens up the users camera feed.
Immerse viewers into your story
HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.
Immerse viewers into your story
HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.
The process
75s
Average
Dwell time
4x
Longer than
Video
75s
Dwell Time
4x
Longer
Than Video
80%
Engagement
Rates
50%
Completion
Rates
Try these AR demos:
Corona
Pandora
Send us a brief or get in touch with our team today
About us
Creativity is at the heart of everything we do.
Hoopla Digital are the new breed of digital advertising platform. Specialising in branded solutions across online video, display and mobile combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across all devices.
We apply a tailored approach to every advertising campaign ensuring that the creative, target environment & delivery method are perfectly matched and complimented to an advertisers goals.
Our sites will showcase your campaigns alongside exclusive premium content that is not available anywhere else. With a total online video reach of 14 million unique users and a display network that reaches 50% of the online population (21m) we have the scale and expertise to deliver high performance campaigns.
Operating across a blend of high profile brand names & niche gems, Hoopla Digital are able to tailor to every audience solution. Offering a combination of data & content based targeting to ensure maximum planning effectiveness, reducing wastage & delivering greater efficiency.
We learn something from every single impression served to ensure that the next one is even more effective, therefore enabling brands to get maximum value from their spend.
Who we work with:
Send us a brief or get in touch with our team today
Contact us
SH.314 Shepherds building Charecroft Way Hammersmith London W14 0EE
info@hoopladigital.co.uk
Let's talk:
See our latest creative campaigns
Publishers
Quality content brings with it quality audiences that brands invest in, this can only be achieved through strong publisher partnerships, which is why we work hand in hand with our publishers to create high-yielding advertising solutions.
Hoopla Digital are continuously evolving our product suite to reach target audiences imaginatively & efficiently to provide immersive experiences whilst preserving the user’s experience.
Dedicated ad operations team driving best yield & optimisation
Access to global exchanges and advertisers through our trading desk platform
Header bidding solutions and management
Best in class ad-safety tools implemented
Full outsourced ad operations available
Dedicated direct sales teams
Send us a brief or get in touch with our team today
Advertisers
We work closely with clients to deliver tailored campaign solutions for some of the world’s most recognised brands.
Hoopla Digital combines premium environments and exclusive content with innovative digital advertising formats to deliver immersive brand experiences that serve across all platforms.
Audience targeting
Utilising 1st party survey data we are able to build custom audience targeting segments based on reactive user insight, not predictive. When combined with contextual delivery & 3rd party behavioural data we’re able to reach bespoke audience groups at scale.
Impactful ad formats
Our vast range of formats include the digital best performers like the Interscroller, Miniscroller, Takeovers, Skin units and interactive Pre-rolls, OOH and DOOH for campaigns with extra reach. Plus industry leading VR and AR formats that immerse users into the brand like never before.
Custom creative studio
Our experienced creative team can turn existing campaign assets into rich media masterpieces. We deliver bespoke innovative ideas that meet the brief objectives while hitting campaign deadlines, ensuring production can be done within short turnaround times without compromising quality.
Real-time creative optimisation
To gain true creative insight we are able to optimise creative messages on-the-fly, allowing brands to understand how to communicate with their audiences more effectively and enabling them to follow up with stronger performing creative on consecutive campaigns.
Our sites will showcase your campaigns alongside exclusive premium content that is not available anywhere else.
Send us a brief or get in touch with our team today
Innovative advertising solutions
4,000+
Campaigns
launched
2,000+
Brands
worked with
4,000+
Campaigns
Launched
2,000+
Brands
worked with
100+
HooplAR+
Campaigns launched
HooplAR+
Bring your campaign into the next dimension.
HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential. This avoids the disruption of app download without compromising creative quality.
HooPLAY
Playable ads for memorable brand experiences.
Our game units can be built completely custom from scratch or working back to a pre-existing game template. These are a great way to captivate users with highly engaging brand experiences that see high dwell times in excess of 60s & can be bought on a Cost Per Play to ensure the brand only plays for engaged users.
Rich Media
Impactful display & video formats across all devices
Units that cut through the noise giving brands standout in a cluttered web environment. These can be used for impact & awareness or integrate custom interactive elements for more of an engagement focus. All units are delivered against accountable buying metrics with display bought on a vCPM & video on a CPCV.
Creative production
Custom creative builds delivered on time
Our Creative Studio prides itself on delivering bespoke innovative ideas that meet the brief objectives but crucially we hit campaign deadlines ensuring production can be done within short turnaround times without compromising quality. All units are built to deliver across Desktop, Tablet, Mobile & IPTV.
Who we work with:
Audience targeting
We combine a blend of zero party survey response data with 3rd party, Cookieless & Contextual segments to reach custom audience groups at scale
Delivered across the Hoopla Network blending a multitude of targeting techniques (zero party, 3rd party, cookieless & contextual) to reach the right user in the right moment with the right messaging for them.
Additional audience insights can also be gained via Hoopla Sentiment analysis to understand user feelings towards creative exposure. This allows for optimisation in performance data against sentiment for more accurate analysis.
All inventory is GDPR compliant with IAS monitoring & blocking applied as a standard for brand safety. All formats meet Coalition for Better Ads standards.
Send us a brief or get in touch with our team today
