Kids Attention Study AUS
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Kids Attention Study
Hoopla Digital is committed to your privacy and will use your contact information to inform you about our products and services. You can unsubscribe at any time. To learn more about how to unsubscribe, our privacy practices, and our commitment to protecting your information, please review our Privacy Policy
Ages of attention
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HooplAR+ MAD//FEST
Augmented Reality Advertising
Real-world experiences
Bring the world around you to life by transforming artwork, brand logos, packaging, posters & much much more into interactive brand experiences without the need to download an app.
6 Degrees of Freedom
Units are built with 6 Degrees of Freedom meaning users can move around objects with their scale & sizing remaining exactly as it would with a real world object.
Interactive control
Users can engage with objects through tap/swipe/drag/tilt/shake movements to trigger different interactive elements.
Cost Per Camera Access
The user must give camera access permission before the AR engagement can begin, ensuring brands are getting high quality users that are there intentionally & not as a result of accidental clicks.
OOH Delivery
Units can be built or repurposed for OOH, Print or owned media delivery giving the brand an owned asset that can be distributed as a web link within QR codes or NFC tags.
Browser friendly
Creative is delivered into a web browser that opens up the users camera feed.
Try these AR demos:
LEGO City
Captain Morgan
Immerse viewers into your story
HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.
Immerse viewers into your story
HooplAR+ brings Augmented Reality to the full online universe delivering into web & app environments for maximum reach potential avoiding the disruption of app download without compromising creative quality.
The process
75s
Average
Dwell time
4x
Longer than
Video
75s
Dwell Time
4x
Longer
Than Video
80%
Engagement
Rates
50%
Completion
Rates
Send us a brief or get in touch with our team today
HooplaAUDIO
Introducing HooplaAUDIO
HooplaAUDIO is a brand new publisher integration that allows content producers to turn text content into life like voice audio, turning readers into listeners.
Not only will this extend content reach opportunities, into previously untapped areas such as those with reduced vision or literacy difficulties, but it also makes content more accessible to the daily needs of the ever busy day to day consumer.
Once the Audio player has been added to the site, or app content, it will sit at the top of the article with a responsive call to action, encouraging users “Listen to an audio version of {Introducing HooplAUDIO}”. When the user clicks to play, the article will be instantly converted to audio & played out for the user to listen to.
Engage Consumers Where They Already Are
Make your brand accessible on the go – wherever readers have already become listeners – at the gym, doing the housework, on the commute, at their desk etc.
Futureproof
Your Brand
Connect your brand to multiple audio distribution methods to ensure you have presence in the most emerging technology platforms beyond the web into Smart Speakers & more.
Ensure Your Brand Gets Heard
Video & Audio ads are all click to play with sound on from start to ensure that your brand messaging is heard & observed from start to finish.
Add Eardrums to Eyeballs
By adding online audio to plans alongside display or video you’re increasing onsite engagement by 5x.
Native Publisher Integrations
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Voice settings can be altered to meet local accent or language requirements. | |
Male or female variations available for all language settings. | |
Integrations into smart speakers through flash briefings, podcasts & the HooplAudio native distribution ecosystem. |
Wide Range of Brand Opportunities
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Audio ads with display, video and native are all supported within the players dynamic frame |
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User initiated ads with audio on from start. | |
Contextually targeted to content type for precision placement. | |
Custom reporting to measure all stages of user brand & content interaction. | |
Branding bars can be used as a sponsorship model for contextual content categories or publisher groups. |
See how our HooplaAudio ad formats work
Brand confidence in digital audio advertising is growing YOY.
86% of agencies and 66% of advertisers surveyed* see digital audio as an important part of most media strategies. Contact us to find out about what opportunities digital audio can bring to you.
Digital Audio offers mass reach to a balanced population representation.
Digital audio reaches 28.3 million adults a week (+14% year-on-year), over half the UK population.
Send us a brief or get in touch with our team today
Rich Media
Rich Media
All the right formats to achieve your campaign goals. Discover our Rich Media products below.
Pre-Roll: Rich Media Player
The rich media player turns a standard video ad into a high impact fully interactive brand platform that provides brands with guaranteed video completes & high volumes of quality traffic to their site.
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Pre-Roll: InPlayer
The Inplayer pre-roll model offers interactive video placements with all engagement capabilities that are wrapped within the video player space.
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Standard Pre-Roll
The standard pre-roll model offers a single video placement that can be clicked on to go to site.
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Page Scroller
The Page Scroller unit combines the skin & interscroller units to create a hybrid format that offers maximum SOV on page & avoids any risk of brand clashes with other high impact formats. The interscroller element comes into focus after 40% of the page has been scrolled linking seamlessly into the side panel elements.
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Impact InPage
Hoopla offer an Impact InPage Format that is served in-text, when in view it expands to autoplay video. The video pushes the text apart so that the page content isn’t disrupted in any way.
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Page Frame
The Page Frame unit offers impact branding that ensures messaging does not go unnoticed. It can run as static, flash or with video & is available on desktop as well as tablet.
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Page Takeover
The Takeover unit opens out as a full screen creative on page load allowing for high impact messaging & enticing visuals.
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Expand Unit
The expandable display unit expands from any display unit to a larger creative unit that can contain video & other engagement opportunities.
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IAB Formats
We offer all types of traffic drivers and standard display sizes for CTR-led campaigns.
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Send us a brief or get in touch with our team today
HooPLAY
Playable Ads
Our game units can be built completely custom from scratch or working back to a pre-existing game template.
This is a great way to captivate users with highly engaging brand experiences that see high dwell times in excess of 60s & can be bought on a Cost Per Play to ensure the brand only plays for engaged users.
Available on CPM, CPP
FOC Creative Build
Cross Device Compatible
Average dwell time: 60s
Avg. Completion Rate: 60%
Average Viewability: 95%
Exciting results
Starbucks saw a game play to impression rate of 91%, with 53% converting to voucher downloads.
Using Hoopla’s production team a custom game was built & delivered on a Cost Per Game Play buy metric, ensuring a guaranteed volume of game plays. The unit offered users the opportunity to access a discount code based on achieving a game score of over 30 points which could be redeemed in partner stores.
Built as playable ads or branded microsites.
Highly engaging user experiences with opportunities to scale.
See our LEGO City game site with real-time leaderboards below.
Build Time
Casual mini-games take 15-20 working days for design & build. A minimum of 10 working days is required for build from approved storyboards. More complex games may require more lead time.
Playability
Custom mini-games can be delivered in a variety of formats across Desktop, Tablet and Mobile. We can also utilise gyro capabilities by allowing users to control the game by swiping, shaking and tilting their device.
Send us a brief or get in touch with our team today
